"Link love" 21.3.07
Lets talk about linking and why it's the basis of the "global conversation" which is the net, blogging is a big part of that global conversation.Link love is the act of linking out to something you like, something you want to share. Smart linking can explode your traffic as well as give your readers something extra.
Tagging is what I call a form of link love, you will only tag to those you feel your readers will appreciate, people who you like and respect.
I recently tagged Michel Fortin with the "5 things tag" that went around the blogosphere, this did boost my traffic quite a bit.
See what I did there?
There is another benefit to linking, internal linking which is linking to an older post on your own blog. Why does this benefit me? Not only does it lead you the reader back to an older post it will also be picked up by the search engines.
It was also an anchor text link, I used the keywords instead of "click here" which is a very important part of gaining page rank due to relevance, no one searches for "click here", they will search for "5 things" tag which will show all the blogs who were a part of the "5 things" tag.
Anchor text links will always be an important part of your linking strategy and you should utilise it, whether it's a link to an older post or to another blog.
"Link bait" is not a term I really like but it is a part of linking. Some people do this in various different ways but do it for ONE reason, to get others linking to them, or at least talking about them.
People will check links to them and see the bait, it will work or it wont, depending on the reaction of the person baited.
For an example I could "bait" with something controversial like saying "Brian Clark LOVES link baiting"... :o)
How will he know I did that? By checking his stats he will see you go to HIS site via the link bait link as I just did and possibly come here, read this and SCOWL at me on his blog! Who knows what he will do, most likely NOTHING but laugh at me!
As I say it's just an example of how people do this, some do it very well.
Linking should be a big part of your blogging, after all it's a conversation, conversation's that are one way are pretty boring wouldn't you agree?
Linking is spreading the word about other people.
Linking is adding to your content, it can even be viral which is good marketing.
Gonna link to this post? ;o)
Take care,
Labels: blogger, content, conversation, linking, marketing, people, traffic, viral
posted by Rob Sellen @ 2:32 PM,
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