Change and resonating with readers…

I have been busting my nuts over what I should do with this blog, as you already know from a recent previous post I will have to get off FTP and with the benefit of the speed increase the happens after that, I can and will be editing and changing a lot here.

It’s needed and I already started! ;o)

Having had a tidy up with my hosting and sorting files, folders out and generally maintaining things, it’s all looking better prepared for what I want to do.

As for the blog posting via FTP… at the moment it’s a nightmare to deal with, I am looking forward to ending the damn nightmare too!

Anyway… (shrugs)

When I have got off the FTP I can sort things out in a few days of solid action and hopefully, doing that will boost my motivation for it and in turn do better from there on, I might change the template therefore the look of the blog too, why not…a fresh start.


As long as I stick to the blogging rules…

When it comes to blogging, there are no damn rules… not real rules but to me there seems to be plenty of guidelines to what makes a good blog, I read enough of them and as you already know, I think you have to be better reader if you want to be a better writer.

Because when it comes down to it, that’s all that really matters, words, writing. But what power words have!
The pen is mightier than the sword, as the saying goes… gotta be careful them words there!

I need to improve the content you read, but also for it to differentiate from all the other gazzilllion blogs and sites out there I have to be different somehow.

I know I need to narrow the focus of the blog, then edit what I can to improve it for that chosen focus, improve content, even on older posts, delete what I can keep that what fits, just generally improve things all round.

But what to focus on?
That’s my dilemma, doubt I am the first to have this dilemma and doubt I’ll be the last, maybe a better thing to ask is…

How can we write what resonates with the reader in a way that matters?

People always write that following your passions, expertise, and writing around that is the way to go…while I can see why and have said myself that its a good way, but mainly to start out and get you going without letting procrastination stall you, if it’s an obscure thing, its a good practising start to move on something better and if it’s a reasonable “niched topic” with a good chance to doing well anyway, carry on and ramp it up!

If you read anything you are already in a position to know what pulls the reader in with that topic, giving you some idea of what and how to write what appeals to them, if you can so it makes sense to blog on something you love to write about, but to really resonate with readers you gotta do something special, out of the ordinary, something that gets noticed by those who’s attention you want. Zig to everyone else’s zag!

But only if it will be worth while, that is it’s not just a case of doing it for the sake of it, after all, you put alot of emotional and mental effort into it and you know… it’s hard work!

So, you gotta get something out of it too, whatever it is you choose as the reward, benefit.

If something does stand out from what I learned with experience and have seen happen elsewhere (too many times to be a coincidence) is being consistent is probably one of the biggest factors altogether, if you start resonating with the right readers with your content, however it happens, then be consistent with that.

It’s no coincidence that this blog doesn’t get as many post(s) commented on as a few of my other blogs (why it needs improving), take Portland Bill for example, because the niche topic is specific, targeted and I write about things that resonate with the readers, they read it, comment on it, almost every post… after all, they live(d) or have been here too, I am provoking their own thoughts, experiences and memories with what I write about and share, which encourages them to share theirs too. It helps leaving the ego at the door but allowing others in.

Learning from your own experience, not just what others say is so.

Whatever it is you do, if you stick at it, drop the crap, ramp up what works, learn something all the while and consistently improve no matter how small the margin… you are getting somewhere, no?

It doesn’t all have to be pretty and amazing though, it just has to be tried.

You don’t have to do one outstanding blog, you could be trying lots of little niche themed ones, seeing what works and building on that or something else entirely… whatever works for you works, be consistent in that.

So many egotistical people with an agenda tell you what you should do, usually it involves buying whatever it is they sell, but they have no idea what you need… don’t bother unless you know it will do something for your own benefit and growth, really in most cases, if these people are that good, then you can learn plenty from seeing what they do themselves, rather than from them telling you to buy something.

Not to say everything out there is useless, because that would be wrong but to say, usually, you can learn what you need from doing, rather than listening to and reading, remember, you learn plenty watching what they do, not what they say. ;o)

It’s great to learn from others, it’s worth listening to what they say, reading what they write but don’t take anything as gospel unless you try it yourself…the only proof and results that matters are your own (not illegal and black hat stuff though!) … don’t take my word for things I say on here, if it works for me, it might not for you, same anywhere with anything.

Everyone is a marketer.

I love getting stuck into marketing, marketing is everything in a sense, being passionate about it is great, the experience gained over the years is worth it’s weight in gold and every aspect of life is in some way effected by marketing, whether it’s from or too you, it’s entwined with human behaviour, itself fascinating.

The internet itself has just changed marketing by taking it to a new level, adding a better dimension to it, it’s just a new different platform with a better reach and possibility of measured growth.

It’s not just businesses, it’s everyone, everyone is a marketer…

It’s not about “pushing” something onto others etc, it’s about making the most out of everything you do, bettering it in any way possible in order to get the most from it, being aware of those on the other side of the screen, whoever that is and bettering what they see, share, use whatever it is you do.

The shift needed is getting from the customer or reader mindset to the marketers mindset, once that shift happens everything changes, overnight with some (me) or a bit longer with others but it happens and as you know mindset is everything too, it’s that important, it’s a different way of th
inking.

Once that shift happens… you realise that you were a marketer all along, just the awareness of it in every part of life has sunk in, be it  and when you then look an the internet, it’s never the same again!

Everytime you share something, you are marketing someone, everytime you write something (even a facebook status or tweet) you are marketing… even if it’s only marketing yourself, intentionally or not, you have the power to build up and pull down, awareness is all you need.

You also realise the power you have if application is made to use it and with your marketer hat on!

You could make change!

Everyday people are making change…

The internet I am starting to think is the idea platform, nothing is better as an idea platform, and the value of the idea is the real currency and people are getting them ideas, thoughts, notions out there, some remarkable, some not, and plenty of middle of the road stuff… where’s your stuff fall in that?

I wouldn’t profess to saying I could change the world, but I could say my world.

Same as you, but collectively it matters and makes change.

I now realise what I want from doing what I do, to change my world, I don’t to be sat on my arse all day writing mediocre and varied stuff anymore in the hope it works out, testing, trying more, I want to write less often but with better impact,  shouldn’t we all aim for that?

I want to improve the things I use to do this stuff, I want to improve the way this stuff gets out there, improve what it is that works on doing all that and keep doing that.

That’s the thing striking me about having a blog and writing, it changes you, it is almost empowering some form of self growth, self awareness, self education, naturally you learn alot doing it and you grow, one post a time.

Not that I am writing about self growth etc, just that it’s a part of the process itself and I really do think everyone has something important to share with others, it’s just finding that something.

I just realised we have to write stuff that resonates with us first, from this post I see I need to keep making the changes I am making. :o)

I put some effort into this post, that’s the thing I have to keep at, make every post worth writing… my reward from you? If you like it, would you share it using the button below? Comment?

So, what about you?

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2 Responses to Change and resonating with readers…

  1. Anonymous says:

    I think sometimes a long blog like the above can be more difficult to read. The short ones probably capture your attention more. I think a lot of people may have got lost on this blog in the beginning not knowing what an FTP site is to load up files etc. But love your writing – especially the Portland ones. Like you said – you get more hits on those because it hits home with more people who want to reminisce and 'keep in touch' and learn more about something that is close to their hearts.

    Keep up the blogging. Hope it works well after FTP!

  2. Rob says:

    Thanks for that feedback. :o)

    FTP is File Transfer Protocol… hosting files yourself, like websites as opposed to say blogger hosting it for you. :o)

    Again, thanks for that feedback, appreciated.

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