Always welcome, apart from spam! 😀

Email marketing… the one thing I see preached everywhere as being the best thing to do… which I think is mainly hype, I say that as someone who tried it and as someone who reads newsletters and such, most are pushing crap, no matter what niche it is, there are a few email marketers who mainly give out solid information with the occasional pitch… that’s fair enough in my view.

Others are just pitching almost every email (read: permission spam) not the right way to go about it… else I’d still be on the list! 😉

Done right, email marketing has to be a goldmine if it’s in a niche that at least makes some sales, some niches are useless!

If you are going to market by email or start a newsletter, here’s how to really succeed at it…

Make your newsletter the best thing you do!

Seriously, if it’s something you really put all your best and most important content into then people will have to sign up to get it, no? 😉

If it kicks arse… why would they leave? 😆

Let’s face it, if they leave then you have not given more value to them than what they pay you in money, over-deliver and you can’t go wrong.

Most have their newsletters free to sign up to, then pitch occasionally or often in the hope sales will be made, taking a punt on the numbers game working out for them, but…

A paid newsletter may work better

If you really want to not pitch at all… why not make it a paid newsletter and make it very clear on the sign up page, in promotional efforts, why and how they benefit from it from being that way, then stick to making the content so good that these people will gladly keep paying the subscription.

Instead of pitching to the readers, you could then give away your products… yes, more people will have it (no income either, directly) but balance that out over time with subscription fees you get and you should be able to profit and because you are giving good stuff to those loyal to you, they are more likely to feel they are in profit. 😉

Granted, if you have a paid newsletter you may get less readers overall, but when you consider that you pay out yourself for doing the newsletter, often linked to the readership size, it would also benefit you in cost.

Then you realise every reader is a paying one too… and paying customers are always easier to sell anything else too, after all you may not be able to give them someone else’s product, yet the readers (you know) would benefit from said product… making it worth sharing with them… even offer an incentive with a free product of your own, one that you wouldn’t normally share, or one that compliments the pitched product! 😉

Let’s not forget, quite often the cost to create a digital product is next to nothing, so you would have a big profit margin by giving them away to your paying readers and you only have to create the product ONCE! 😉

Promoting your newsletter and creating the best content is then all you really need to work hard at, after all, more sign ups equals more income.

Create a lens to promote your newsletter… asking your existent readers for a few testimonials to help, this is easy to set up and once done, it’s done. 😉

Try to find other high quality newsletters in the same niche and barter some deal with them, offer a freebie in exchange for a great guest newsletter article post on their newsletter, may get more sign ups! 😀

Email marketing … is it for you? 🙂

Email marketing, done right it’s a goldmine
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14 thoughts on “Email marketing, done right it’s a goldmine

  • August 12, 2010 at 10:04 pm

    I may just dive into the world of newsletters, it would be a good way to track my visitors and keep them coming back plus try to monetize it every now and then. I need to get the readership up first. Next project!
    Wayne Howard´s last blog post ..Why Everyone Hates Your Blog

  • August 13, 2010 at 10:48 am

    My experience has been about the same as yours. Most of the email I receive after opting into something is republished spam of some sort or other. If you ever buy a product from Brad Callen, you will get ungodly amounts of spam from him trying to sell you everything including the kitchen sink.

    If you opt into a list from some of the most super popular MMO people, you will get bombarded with spam about their latest “no fail” bullshit path to riches. The way they promote some of the stuff is downright criminal, but it must be working for them to some extent. They are making the money from mostly ignorant people though who just don’t know better and think there is some magic bullet behind every success story.

    As far as newsletters go, I have actually seen some newsletters in the marketing niche that delivered new case studies on a regular basis. Those were very valuable because they were unique. However, most of the stuff I have ever gotten from newsletters that looked promising was still just the same old industry crap that everyone already knows about. That instantly kills their credibility with me.
    Kathy´s last blog post ..How Do You Help Your Blogger Friends

    • August 18, 2010 at 6:40 pm

      Hey Kathy,

      Sorry about delay in answering… 😉

      There are quite a few to avoid… they are all in a syndicate… they are all shady.

      I”l share more soon, because things are getting interesting, funny enough so many of these names I remember before they got to where they are… mainly through manipulation.

    • August 18, 2010 at 6:41 pm

      Not a surprise to hear that mate to be honest. 😉

  • August 19, 2010 at 8:24 am

    As most experts say, the money is on the list. Though, personally, I’m not yet prepared for this one, I believe that it’s still too big for me handle. Obviously, it takes a lot of effort to push through, like getting traffic to your squeeze page, making visitors convert, making exceptional contents to be mailed to subscribers, whew, too much pain LOL.

    But I know in some point, I’ll be taking this route, as long as I know how it’s done and once I have the time to take on this challenge, I know I’ll get there 🙂 Anyway, helpful tips Rob, I really like how you write man, there’s something in it that really draws my attention, and I can’t figure out what that is.


    • August 20, 2010 at 11:04 am

      The “experts” are wrong… the money is NOT in the list… the money is purely in the RELATIONSHIP you build with that list… 😉

      Which is why MOST of them don’t make money with a list, they abuse it…

      Jason… I have to tell ya this, your comments keep going to the spam folder for some reason, which they shouldn’t because you have commented here before and I am always happy for you to comment here, so maybe you should go check it out with askimet mate… 🙂

      Get them to remove you from it… show them THIS comment if you have to.

      Thanks for that compliment… if I can work out what that is with my writing, I’ll do it better lol…
      Rob´s last blog post ..Freelance work- a good foundation for making money online

  • August 21, 2010 at 5:12 am

    Just found your blog and going through your posts so thought I would add my comment here. I am new to blogging and one of the things I have been contemplating is having a fortnightly newletter for my readers.
    After I did a survey,that was something most of my visitors said they wanted on my site. I would have a mix of useful tips, new recipe, maybe product review and also would encourage reader participation such as Q&A on anything in my niche they would like to ask me about. That would maybe then follow with an article on my blog about the most requently asked topics my readers want to know about.
    As a newbie,I do sign up to newsletters if I think I will learn from the person but if it becomes spam ie ads for their latest and greatest new product, I unsubscribe.
    Patricia Perth Australia´s last blog post ..Lavender Health-Embracing An Organic Lifestyle

    • August 21, 2010 at 11:50 pm

      Hi, glad to have you here. 😉

      Go for it… you would get a massive amount of feedback from that, feedback you can then really utilise, it will also give you ideas and topics for posting to your blog, in effect a self feeding circle. 😉
      Rob´s last blog post ..Living up to the perception you put out- why most screw up

  • August 24, 2010 at 12:57 pm

    I never thought about Email marketing before as it is closely related to spam if it is done wrongly. Anyway, I love your ideals, write good newsletters & make people to subscribe it. I will give it a try.

    • August 24, 2010 at 1:02 pm

      Email marketing is NEVER spam in the real definition.. these people opt in, so they are not spammed but in a way like you said IF done wrong, it seems like spammy crap, which is simply avoidable… do it right. 😉

      If you are going to do it, use a decent service like the one linked to at the bottom of this post, and treat them readers like gold. 🙂
      Rob´s last blog post ..Loyalty- where’s yours going- and are you getting value


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