If you are local to me too, this will be even more relevant to you, but it’s not what you’re thinking it is now. If I change your thinking or perspective just a few degrees it’s all good. :o)
If that rower above wants to get to the sun, he needs to alter a few degrees ;o)
Let’s dig in suckers!! ;o)
Something I keep hearing offline and some of you who asked maybe reading this, is “how the hell do you make money online” a pause… “porn or sommat” and then a laugh. ;o)
Anyone in IM (Internet Marketing) will know what I mean here, and know that sight of glazing eyes on others when we try explaining.
Well let’s see now, where do MOST of you locals see me online? Facebook?
That is the perfect example I can use to explain this then, because you KNOW facebook, after all it sucked you in!
It has already hit that tipping point like ebay did a few years ago, what do I mean?
Maybe you was one of them, you got online to use ebay, and only really used ebay, you knew of it and it sucked you in.
I mean, there are those who ONLY got online to use ebay, now it’s much the same with facebook, people who had never been online are now joining up because all their friends are talking of it OFFLINE, much like ebay did to some.
They hit that tipping point of viral marketing. :o)
Yet people said to me back then, “how do you make any money online if you dont use ebay?”
NEVER guess what?
Facebook is making money from YOU everyday, everytime you use it, everytime your friends use it….not only that, OTHERS are making money from you all the time too.
Have a good look around and you can see it with ads and such, but its not the ONLY way or the best way even, but I digress.
They monetise it from the traffic it gets, it is a numbers game.
They can target ads superbly because its the perfrect social site where you share a real sense of who you are, where you are, what you like etc, all those PEOPLE, ALL that data!!!
Look at mine for example, I get ads on the home page with a picture of a gorgeous woman, and a headline like… “37 and still single? Meet local ladies here”
Now you tell me, IS that targetted?
They got my age, my relationship status, my area and that is what they have on all of us…data that can be targetted to whatever.
You and me provide the content that facebook thrives on.
Content is the key part of getting somewhere online, I provide content like this, but I have to provide it, facebook gets it freely by your actions.
Lets take another example of how people “miss it” as I say, it’s not always as it seems, and it’s shown clearly here that traffic is a massive part of it, the cleanest site and yet probably one of the most profitible ones online is THIS. (right mouse click open in new tab or window)
Before you say… “I know that company BUT where’s the ads or whatever, how is it profitable?”
It’s the next step that YOU take which makes them the profits, as well as for others. :o)
Ok but you say…
“YOU don’t own them, I will never own them , so…??” a pause… “how would “I” make money from online, if I decided to try?”
Good question and one a few people will often think about what with the “credit crunch” worries and such.
Who wouldn’t like to earn a little bit extra? :o)
As you are here, I could say, well this blog here makes money, not much but that is ONLY because of the traffic dropping off due to me being offline for a while and having just started to get back into the “groove” again :o)
I WILL get that traffic back up, but the fundementals are already here to some degree.
The key area is to provide some good content, it’s how you create and share that content that matters to what will work for you.
I write, take pictures, you may not like writing, but like talking, so videos may work, etc.
It all comes down to sharing good content (USEful information) and building that traffic (readers, watchers etc) by various means.
Then twaeking here and there to maximise your monetisation.
That is IF your main aim is to make money from it, do whatever you are best at, and do it to the best you can and the money will follow anyway. :o)
BUT make providing quality content your main purpose.
That breeds traffic, traffic breeds DATA, data breeds results, results breeds goals!
So what “content” should YOU create and share?
Whatever your main passions are, experience etc, BUT research to see if it even has a MARKET.
Use google blog search and such, search using “keywords” in quotes, for example “English gardens” for the green fingered, or “beach fishing” or “improve golf swing” etc, give it a go and you may well be surprised at how good your market could be.
See what comes up, look around and get a feel for things, you will soon see you CAN share good content because you see content you may know you can do better, or you may know more. ;o)
Then it’s PLANNING it, and taking action.
Does this make things a little clearer?
Does it help explain a little more about how people make money online?
Feel free to use comments below. :o)