Links, the real web currency, we all know that much. 🙂
Although links are definitely not all equal!
Backlinks are important, linking out is important, what you link to is important, who links to you is important, what anchor text is used in the link is important, and so on… smarter people than me have written plenty about links.
Linking is just important, but’s it not everything.
The value of the currency seems to be set by Google, which is the issue I have really, how long can we keep doing all this dancing around for Google?
They created and change the “game” all the time, they can be hypocrites, yet they dictate what almost everyone does online, insane!
Yet, I know you have to optimise for rankings, play the game along their rules to get the traffic you need, I know you get adsense cheques too, I know you try your best to be “whitehat” and do good SEO, I know you try to be relevant for them, I know all this is done to keep feeding that cycle, while hoping it scales up, if it scales in one or two places the rest will anyway.
But I also know, like me, you are unsure really where the lines are, what the rules really mean and how they apply to you, because it seems Google apply different rules to different people, fair? … No I don’t think so either. 😉
Do no evil? Um…
Google seems to be a mass of contradictions.
Google money comes mainly in the form of adsense, yet in any adsense block you don’t have total control over what links they show, scammy ones can show up simple because google don’t police it enough, or maybe they feel it’s to many, so don’t try hard enough, they even say they are not affiliated with the links which is bollocks really, how can they not be affiliated with them?
Google is running a business, so they should be taking whatever measures to stop the crap links…they have improved it lots over the last year or so though…
But, are paid links spam? … If so, what are they doing with adsense? Sheesh! 😡
They don’t mind you making money online of course, as long as you make it from/with them, they need to get something out of it, which takes the piss, if I want to have a post here, sharing something of value with an anchored keyword even IF I get paid to do so, wtf has that gotta do with Google?
Nothing, so if it’s obviously a link that’s paid for why should that effect my PR, ranking, adsense value or anything else?
Google are losing some control, that’s good
Google want full control and all your data to utilise, their simple mission at their beginnings was… “we want to index every website” it was such an understated and flippant thing, I mean, we all thought… “yeah a search engine, big deal” … yet look at what they now have at their fingertips, all that data, all that content indexed on million and millions of sites and control of the web basically… way more than a search engine indexing a couple of 100,000 sites these days we all agree!
That indexing of everything is what concerns them about facebook no doubt except facebook are doing it all differently and faster because the web is already massive and they are tapping into a bigger pool from day one in their own way.
But they are losing some control over the way things flow, how traffic moves.
It’s all business, that matters
Google are not running your business though, you are!
Change the tune, ignore Googles tinkling on the ivories a bit more.
The game is changing, the new band is playing, the people.
While most people online with sites and such are chasing ranking, getting ahead with the “game” and building it up, more backlinks, more eyeballs, more money, and so on… they are all still working to Googles tune and in many cases relying on it.
Maybe one time getting that ranking and search traiffic was more important for everyone and anyone, but with the fact social media is now also feeding this web and the users are doing it all by their own rules, they decide who gets to see things and when.
This means you can if sensible enough and smart enough to see how they work play the “game” in a different way which Google have less control over, all you have to do is find those with the reach and influence within the niche you are aiming for.
The search engines, especially Google can’t and won’t ignore what happens there, they know where and how your site gets spread, by whom too, they know more than we realise, importantly though is the fact they can’t ignore it all so it will count at some point and that will count in ranking etc.
Just do what is good for your business
If you are just blogging away, not looking at it as a business, it means you too because sometime along the line you probably will look at it differently, the main thing is to just be realistic and look at where you want the business or blog to go and how you will get it there.
Don’t hope that Google will be the sole traffic source in getting you there.
Everyone has heard that common saying, indeed my youngest asked me recently what it meant …
“It’s all swings and roundabouts”
Something which we could apply to everything really, in short I’ve always taken it to mean “karma” … “what goes round comes round” and it’s something I heard my mum say a fair bit during my childhood. 🙂
What we put in is what we get out of it, good or bad so just do more good for yourself and others, it comes back to you, don’t dance to a single entity’s tune.
Basic SEO is Googles tune, yes it is important overall but the be all and end all, I don’t actively, in a real sense, bother with SEO much, as long as YOU the reader understand the post, possibly share it, link to it, great. 🙂
Don’t rely on it too much and start looking at other ways to get better traffic, which ironically will also help you in Google. 😉
I may have rambled slightly, but what do you think?
Isn’t it time we took control back in some sense?