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"How I made $1000 in 24 hours"

Been a busy few weeks and one great thing is getting out of the forums will make your productiveness improve seeing as you are creating content for yourself and not the forum owners.

But something I have to say...

Why is headlines like the one above what draws you in?

Are people so easy to pull with hype?

Why do titles like that work so well with people?

Do people really believe that just because someone does this anyone can?

The world is nuts!

I have to say...there are so many lies and misinformation around it's scary, the forums can be the worse place for it with so many "fake it till ya make it" types and flat out liars.

If that's how it works, then it's sad!
Half of these fakes are simply eager to rape your wallets and yet people let them?

Unbelievable and to be honest it's not surprising which forums are the worse for it.

Ok... people want hype and people want instant riches!

Well I have news... there is NO instant riches else there wouldn't be hype!

Anyone have an opinion on this?


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"If content is king..."

What is copywriting?

Take a look at any long sales letter and it's mainly designed for ONE thing, to get you buying something or another call to action.

Would you call it content?

Is content in some form copywriting?

I see alot of debating about copywriting, short copy vs long copy and such.
Paul Myers probably did the best example of summing all this up in his newsletter, if you are not on that list, I suggest you get on it here, you won't be disappointed. 

Good copy is used to get you buying what you hope to be good content, but what confuses me is IF that content is so good why does the copy need to "hype" it up?

For me hype copy makes the content less likely to be great, I mean who knows until you act on the copy and buy the content?

Perception is everything and the hype gives the readers a perception, for me it means your content can't be as good as you say it is.
Sometimes I am proved right...
This has a knock on effect that people will take less notice of your next bit of hype copy?

So where do you draw the line?

Why can't people just be honest and let the content speak for itself?

If you have a great product and UNDERHYPE it in your copy, people will notice that...they will perceive that your content is BETTER than what you really say it is.

This has the better knock on effect of people knowing IF you really are saying something is good, it most likely is, because you under hype yet over deliver.

Nothing so bad as falling for hypey copy and getting underdelivered content!

Why bother?

Because more people will fall for it?

Shame, for me I would rather have less buyers but more raving fans of the content, this means they will be more likely to spread the word about your content which IS what matters...not your copy!

Good grounds to hype less and overdeliver more if you ask me!

More honest marketing is needed if you want to be one step ahead of the pack in the long term.
Deliver what they want, not what you think they want.


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