Strange weather!! … For march! πŸ˜†Β This is looking through the storm gate on the seawall here on Portland. Frames it nicely I think. πŸ™‚

The kids are all a little excited, many here have never seen it as we rarely get it on Portland with the salty mild air we have all around. Hope they have fun!

As for me, after venturing out to take a few pictures, I’m staying in to get on with other things like I am writing this now, maximise the opportunity I have to do it. May go take more photos later once is stops. πŸ˜‰

I already done 4000 words this morning for other things I am doing, so it’s all good. That will benefit me soon enough. I wanna share something with you, something some of you may relate to…

Interestingly, I seem to have done something I hadn’t realised…

Something odd…

Fired up part of my brain that has laid quiet a few years… yeah, that old internet marketing part, which is so mentally consuming and the niche is full of fluff as well as nuggets of gold. Finding them nuggets is the thing. πŸ˜‰

So, I had a look around the old online places and sites and blogs and forums I used to frequent back in the day but …

The landscape changed


Boy has it all shifted and moved on… old haunts changed, some people dissipated in all directions online putting into action all they learned, others have just vanished.

Some of the old ways are getting used less and less, new things are happening which I have no real knowledge of, yet, as at some point I have to learn new things as always.

As it’s all changed, it’s a fresh start in one sense for me and yet I can avoid the old pitfalls I know of … you know, sucked into sales pages, wasting time procrastinating simply because you are reading a forum and before you know it five hours gone by, overloading your brain with too much information. We all do it. πŸ˜‰

The landscape may have changed but the pitfalls for us haven’t.Β Every website owner is in this niche at some point, they or someone they hire will have to be to learn of things that will help them. Be it using social media, email marketing, traffic generating.

Even if you are just a work at home person and you have any website, blog, whatever space online you will be involved in this niche somehow… we all need more traffic, more leads, more ideas, more tips, more data, more skills, more maximisation from what we do. Everyone needs growth and new skills. Always.

So, how to go about that as a website owner or business owner that also uses the internet, without getting fluff constantly, let’s face hardly a business doesn’t use the internet.

Need to know basis

One thing I have stuck with through the years (probably more like a decade) is this newsletter, if you have a business, or a website, orΒ  just care about your safety online you will get something from it, just this last week I changed a few things on here, you may have noticed and also with my WordPress back end, using a plug in, after a tip in the newsletter, cheers mate, made a huge difference to this site and the WordPress itself and it was free, just as the newsletter is!

On a need to know basis… Paul will like that. πŸ˜‰ A nugget of his right there.

And he has plenty more. πŸ™‚

That’s an important point for me, and you if you are doing anything like this online, just work at a what you need to do on a need to know basis, just enough to know.

I mean, if you are thinking “hmm, a newsletter, that could do alot for my website, blog, business and I ought to think about that” … learn only what you need to learn to get it done. Yes, research things but just do that, then act on it. Then improve by learning how to improve it from experts in that field.

And newsletters are still one of those things that earn some marketers and businesses their best income… More so if that’s where they share their best tips and information. Not for no reason I’ve stayed subscribed to that newsletter for so long. It get’s opened!

Learning what you need when you need to, and only that, then acting on it, will stop anyone going off on a tangent and down a rabbit hole and getting nothing done. Most of us have been there!

If you do that then find something else you want to implement, learn just enough to do that, soon you pretty much learn all you need to learn to do all you need to do. No one can do it all at once.

But it all adds up!

Keep it simple

This is something I try to stick to as complications can take on a life of their own, I experienced this on the Portland bill site I write for, being all this new fancy parallax as you see now on so many sites, great on mobiles though. Just not what I knew of and it was a new thing for me, a new learning curve but I got there.

Yet, I like it simple, this site here may look dated to a few, but I am ok with that as it does the job for me, and it’s simple.

You did sign up to that newsletter above didn’t you? You notice it’s a nice simple site, it has a job to do and does it. Does it well I might say. πŸ˜‰

Simple works, always.

You can change things as you gain more experience and knowledge and we should all strive to improve things but keeping things as simple as possible for yourself is the way to avoid massive headaches.

Back in the day, coding and such was the norm on basic html… it used to drive me absolutely bonkers… I would sleep with it on the brain. Yet now it’s all easy drag and drop so you have even less to learn. πŸ™‚

Same with all your marketing tactics, plans traffic generation, email sign ups, etc, keeping them as simple as you need to get things done is going to make life easier for you.

Simple… because it works.

Don’t forget what you already know

This surprised me really, as soon as I started working online with this and other blogs and sites again, all this semi forgotten information suddenly become fresher in my mind. I hadn’t thought about all this stuff for about 4 years… yet, it’s still there in my mind now waiting to be implemented. πŸ™‚

If you already have a successful site, blog, online space, business, you already know lot’s others don’t and you’ve done well already with what you do, maybe the answer is to just simply scale up that, whatever it is you are succeeding with, selling well.

If you know numbers like a conversion rate for a product you sell, and you sell a certain amount a week/month,Β  you know more traffic/visitors is going to likely create more customers and get more income. Yes? πŸ˜‰

You already know what you did to create the traffic you already have.

A case of learning the little extra bit to add to what you already know, keeping it as simple as possible, testing it out, seeing where it leads and using what works. Important to split test it all though, one thing a time. You need the data. πŸ˜‰

Most of us know way more than we think we do.

If you are a business owner who has a website, run by someone else, it’s important you learn some of the basics of it to get them to improve your business for you. It’s only in their interest to keep you happy. πŸ˜‰

Keep at it

The worse thing we can do is give up, I have often thought about it myself, even lately I did think about wiping it all out and starting again from scratch, maybe I should have done, who knows…

I am glad I didn’t, but as I mentioned earlier, I did stop for 4 years which I shouldn’t have done really, mainly due to a real offline job, and other people. πŸ˜‰

Now I do seem to have my mojo for it all back again, I can at least do it better this time round and make it really count. Hence the efforts put in lately for this and other things. πŸ˜‰

Keeping at it, one step a time, and we get to where we need to.

But walk… don’t run.

Another thing many of us tend to do, race ahead of where we are without a thought for we we should be, and where we are going, can’t get to c without getting past b. . . no point in trying, b will trip you up!

I have done that in the past, tried things that just were never going to work because I hadn’t done what was needed before that.

Giving up not a great option though unless you really do hate what you do. in which case best not to be doing it anyway. πŸ˜‰

Can you relate to this?

Please do comment below, or share and like this post. πŸ™‚ Thanks.

P.s Don’t forget to sign up to that newsletter. Well worth it.

The landscape changed and the pitfalls to avoid
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