“Link love”

Lets talk about linking and why it’s the basis of the “global conversation” which is the net, blogging is a big part of that global conversation.

Link love is the act of linking out to something you like, something you want to share. Smart linking can explode your traffic as well as give your readers something extra.

Tagging is what I call a form of link love, you will only tag to those you feel your readers will appreciate, people who you like and respect.

I recently tagged Michel Fortin with the “5 things tag” that went around the blogosphere, this did boost my traffic quite a bit.

See what I did there?
There is another benefit to linking, internal linking which is linking to an older post on your own blog. Why does this benefit me? Not only does it lead you the reader back to an older post it will also be picked up by the search engines.

It was also an anchor text link, I used the keywords instead of “click here” which is a very important part of gaining page rank due to relevance, no one searches for “click here”, they will search for “5 things” tag which will show all the blogs who were a part of the “5 things” tag.

Anchor text links will always be an important part of your linking strategy and you should utilise it, whether it’s a link to an older post or to another blog.

“Link bait” is not a term I really like but it is a part of linking. Some people do this in various different ways but do it for ONE reason, to get others linking to them, or at least talking about them.

People will check links to them and see the bait, it will work or it wont, depending on the reaction of the person baited.

For an example I could “bait” with something controversial like saying “Brian Clark LOVES link baiting“… :o )

How will he know I did that? By checking his stats he will see you go to HIS site via the link bait link as I just did and possibly come here, read this and SCOWL at me on his blog! Who knows what he will do, most likely NOTHING but laugh at me!

As I say it’s just an example of how people do this, some do it very well.

Linking should be a big part of your blogging, after all it’s a conversation, conversation’s that are one way are pretty boring wouldn’t you agree?

Linking is spreading the word about other people.

Linking is adding to your content, it can even be viral which is good marketing.

Gonna link to this post? ;o)

Take care,

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14 Responses to “Link love”

  1. Brian Clark says:

    That’s not controversial. Some of us think of link bait as something other than what others think it is.

    Now, on the other hand, this is indeed a confusing comment. :)
    .-= Brian Clark´s last blog ..Blogging Lessons from The Girl With the Dragon Tattoo =-.

  2. Brian Clark says:

    Or you could just call me an idiot again, right? That always works. ;)
    .-= Brian Clark´s last blog ..The Sales Boosting Logic of the P.S. =-.

  3. Brian Clark says:

    I’m not a bully Rob. Lissie has a strategic vendetta against me and others and she knows it and so do most reasonable people, and she crossed the line legally. Just because I’m a “big” guy and stick up for myself when someone maliciously misrepresents my work does not make me a bully.

    That’s why we have laws, and a court system, to provide people who have been wronged a way to get redress without resorting to violence (that’s what real bullies do… they beat people up).

    Anyway, no fight with you. And I’ve never called you a name, have I?
    .-= Brian Clark´s last blog ..The Sales Boosting Logic of the P.S. =-.

    • Rob
      Twitter:
      says:

      My opinion is you came across as a bully, I have also seen it elsewhere in comments from you, regarding the headwey theme, though I can’t remember what blog that was on.

      I wasn’t the only one to notice it on Lissies post Brian.

      I call ALL bullies idiots, I stand by that whether it’s you, the queen or the bloody pope… make no odds who it is, it’s the actions that matter.

      No, you haven’t called me anything personally but then I don’t do what you did and if I did I certainly wouldn’t blame you or anyone for calling me an idiot for it. ;)

      You did call me a fool along with everyone else on that post of Lissies, though I agree you haven’t called me personally any names.

      NO real bullies do not just beat people up, I am deaf and I can tell you that for a fact, I have dealt with them enough times to know that, in fact some mental bullying is far worse than physical bullying.

      Lissie called your products out in her opinion, whether she has a “vendetta” or not is not for me to say, I won’t try either I have no idea, only she would be able to say that.

      I am not sure about her “misrepresenting” your work, for one, I know nothing of the SEO quake thing she wrote of in all honesty so I have nothing to say in that regard.

      I thought the way the third tribe was launched was crap, I mean it was bloody empty when launched, albeit one seminar in it, are you to sue me for that?

      I have nothing against you PERSONALLY, but will always call bullying out for what it is if I see it and tell them they are being an idiot, nothing will change that Brian.

      You made threats to her, legally or not, they are still threats, you may have a legal brain on you but you could have handled all that way better, couldn’t you?

      You are supposed to be a “smart bloke” yet you could have handled that way better, you did more damage than good IMO on that.

      If you could go back would you now do it differently?

      Rob

    • Keith
      Twitter:
      says:

      The problem is Brian, I had never been to her site until I heard the buzz about it. When I show up I see you have blown up on her in her comments. If you look at it from that standpoint, someone could happen upon that and see you as the asshole and oh, poor, poor Lissie! See what I mean?

      I don’t know Lissie, I don’t read her blog, but I lost some respect for one of of my favorite bloggers that I have been reading for almost 2 yrs.

      You are right, that is why we have court systems, use them instead of making yourself look bad next time. All you did was make yourself out to be the big bad A-Lister who isn’t going to put up with small time bloggers talking shit about you.

      Personally, I have used Scribe when helping a friend on his site (only used it a couple of times) but I also noticed that even though I was trying to optimize for a 2 word phrase it seemed to only look at each word individually. So, I was really hoping when I got over to that review, that you would have explained that better. Am I using it wrong? Will it not recognize multiple word phrases?

      Anyway, see you around….
      .-= Keith´s last blog ..Are You Being A Cry Baby? =-.

      • Rob
        Twitter:
        says:

        Keith,

        Thanks for that comment, you kind of proved a great point here, perception is everything.

        So Brian, now you look at the situation, not only have you made yourself look silly on Lissies blog but because others have said something, like me that message and perception has spread to a wider audience…

        Not forgetting that this actual post here is not slamming you, but because of your smart arse quip above in the comment,you just dig that hole a big more by making it about you and what happened.

        Still think you did the right thing?

        Or do you wish you had done it a bit different?

        Keith said he never knew anything of it, he wouldn’t have either had you not said anything in comments.

        Like you and Keith said, we have courts and laws, but you know full well as am ex-lawyer you would be wasting your time, and opening a can of worms hence you not doing anything but trying to intimidate her.

        Lame…it’s a case of either “put up, or shut up” as they say. ;)

        So, I’ll ask again, do you feel you could have handled this better?

        Keith, thanks for popping by and commenting. I appreciate it. :)

  4. Brian Clark says:

    >>Or do you wish you had done it a bit different?

    Of course I do. But I’m a human being, just like anyone else. I have emotions, and sometimes when someone pushes me in a malicious manner, I lose my temper. Just like lots of people do, including you, Rob.

    Unfortunately, I’m no longer treated like a human being, despite all this BS about social media being about real people. Somehow, because I’ve gained some prominence, I’m not allowed to have a bad day. So, it looks like social media hasn’t changed a thing in that regard.

    Keith, there are multiple videos and support posts that explain the concept of “primary keyword” from the perspective of the Scribe algorithm. Essentially, Scribe is telling you (based on reams of search data) what the search engine is seeing as it tries to evaluate your content. Humans type in keyword phrases when searching, but search engines still piece things together word by word.

    Search engines are nowhere as smart as you are, so you have to spoon feed them concepts in certain ways in order to gain enough prominence for any given word or long tail combination of words.

    If you’re not still a customer, I’ll be releasing some public information on the topic soon. If you are a customer, go check out the recent video we did showing how we helped one of our customers who was struggling with this very issue understand how to fully optimize her content with Scribe.

    P.S. Yes Rob, I know I should have done this from the beginning. Like I said, I had a very bad day and Lissie has been at it for a very long time. Shit happens.
    .-= Brian Clark´s last blog ..The Sales Boosting Logic of the P.S. =-.

    • Rob
      Twitter:
      says:

      Brian,

      I can understand that, certainly we are all fallible, only human as you said.

      Yeah you ARE allowed to have a bad day, but what and where you show you are having a bad day matters, clearly, you would have been better off having a bad day on a less popular post though you gotta admit, I know why you did rant there and I can understand that but why have you not gone over there and commented like you have here, since then?

      Maybe that would have been a better move to be honest. ;)

      It’s not about you being treated bad by others, not like a human being as you put it, you made that place you are in and have to act accordingly and reap what you sow, just like any of us would.

      Hard work maybe but you get the rewards many don’t, so you get the influence, profits etc many don’t… many are striving for it, so maybe you just have to accept if you gonna sit pretty being a “leader” you should take whatever comes on the chin, or step out of it so you don’t have to. ;)

      Nothing is making you stay where you are, you chose and worked to get there.

      But saying all that, you also have to admit, you released a product or whatever, you won’t always get feedback or things said the way you want it…that’s life.

      How you react to the “shit” has a bigger impact on how you react to anything else. ;)

      And what you said to Keith, why haven’t you just said that to lissie on her blog?
      Seeing as that was the sort of thing she was questioning about your product and it would go a damn sight farther than a threatening comment.

      Thanks for coming back and answering that, I appreciate it, lesson for anyone and everyone here, including me.

    • Allyn says:

      ROFLMAO!! you had a bad day Brian? Holy crap, that changes everything <>! You act as it you slipped and “said” something amiss… but you do realize you actually typed those statements to Lis and her readers and hit the submit button? you lack that much self control do you????? really???? Maybe you are the “sloppyblogger” then eh??

      You know there is a REAL world out here, where real people toil and work for others… and deal with customers daily, hourly, by minute… and you know what happens if us real folks treat customers badly?… we get fired.

      But you, oh My Lawyer, you had a bad day and somehow it is the fault of social media? Sheesh man, you are amateur fo sho!
      Here is some advice that you and all lawyers should learn… apologize!
      It’s called “taking the heat” in some customer service circles. The apology is many times more powerful than the initial mistake!

      You’d do well to pull your head out of your arrogant ass and remember what it’s like to be a real person again, if you ever were one.

      AL
      .-= Allyn´s last blog ..The Walmart Blog, A HUGE Failure, Here’s What We Can Learn =-.

  5. Nice post Rob.

    I am glad to see Brian out and much more approachable. I think the biggest lesson to walk away with from flame wars and social media is just how much things are amplified online. If a incorrect reaction happens it is easy to explode and often does. Look at the two guys from Dominos with a flip cam and how much damage they did.

    The reverse is much slower and less likely. As the saying goes: “if I had a great experience at your business I’ll tell my two friends, if I had a terrible experience I’ll tell everyone.”

    Social Media is a blessing and a curse. Its a blessing when people accept you for who you are and by your works, its a curse when people feel the need correct wrongdoings. Online people have much more power than on the street, corporation and lawyers bend their will in a heart beat when the masses rise up (just ask Monster Energy). The Internet is the great leveling field and legalities or not wont stop people from standing up for another. Just like a herd in the wild with lion on the prowl. They don’t care if the lion is right.

    I appreciate the fact that you have been commenting and addressing the issues at hand. I wish it would have went that way in the beginning. Fortunately, we all learn from our experiences and carry those with us in the future. Keep it up and in the end people will respect more you and grow closer to you.
    .-= The Real Josh´s last blog ..Firing on all cylinders online in order to increase your presence and sales =-.

    • Rob
      Twitter:
      says:

      Yeah, shame it’s only when the shit hits the fan BECAUSE of his actions, and why do it on the wrong blog? ;)

      He should learn to control his bullying side. Simple as that.

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