Make money online with words

Crap products wrapped in nice words!

Words sell!

There is a reason copywriters are in demand within the Internet marketing arena, as part of their make money online endeavours. Not to say it’s all crap products, but let’s face it, how many of these products under-deliver?

Hmmmm, most? Yeah, thought you might agree…

Copywriting is an art form and a rewarding one at that, it’s not unheard of for a copywriter to get paid tens of thousands for one sales-letter, granted they make take several weeks or months to get that salesletter down to perfection, no matter, it’s still good money however you look at it.

We all know one of the surest ways to make money online is to have your own product and if you are lucky / sensible an affiliate set up to get that army of sellers shifting it for you.

More importantly…

Do you really need a copywriter, considering it could hurt your reputation?

Before the copywriters slam me for that, let me explain why I say it…

First impressions count, yes, but what about the first impression others get from the buyers?

Let’s not forget, the copywriters are doing the job to the best they can, their aim is for you to get as many sales as possible as a result of that salesletter, it’s however, not their job to deliver on the promises… it’s yours, yet they don’t care if you fail or succeed after the initial purchase, why would they?

Their job is done and you made your big bunch of ales, their reputation as a copywriter is still intact, if done right.

If you have created something to sell it needs to be so good it’s a no brainer anyway, or better than the salesletter let’s on, which may sound odd but the one thing that turns people off is useless hype, that is the problem with the overpromise and underdeliver situation, the promises are more often than not right there on the salesletter!

Consider this, we all know targeted search engine traffic is the real aim when it comes to getting buying traffic and you get one chance to make a first impression… so you may be thinking “well it’s better to get a good salesletter to make more sales, cos then I make more money” but, what about when the buyers see they bought into hype and false promises?

Which is why they will tell others about the under-delivering on the promises, make no mistake they do tell others.

Why risk that, long term you will ruin all your efforts.

You don’t need to spend silly money on copy, maybe people want it to promote their stuff, it’s not needed though.

Write your own copy, be honest, be true to the real benefits you can deliver on.

Look, in my opinion if you’re smart enough to create a product, especially a written one, you’re smart enough to convey what the product can or will do for others.

Let’s face it, if you have written something good then it’s likely your passion would stand out and there is no reason you can’t show that same passion in the sales-letter with honesty and without the need to write hype.

No need to hypnotise your readers or potential buyers, don’t insult them with hypnotic copy or tactics like that, it will bite you on the ass.

It’s all in the relationship and your copy is often the first meeting between you and the buyer, they will make some judgement on that copy, should you then have a product that doesn’t live up to the hype your copywriter has kindly overdelivered on, in order to just get that sale, you are then having to work harder at maintaining any relationship with those disgruntled and disappointed buyers.

On the other hand if they see your copy has a touch of your honesty, a touch of reality and they relate to it well, when they get the product and see it has a similar vein of honesty and reality, they will know you delivered on your promises, because you didn’t make it out to be better than what they actually see, your continued relationship is likely to be alot smoother and last alot longer!

If you are to create something, don’t create crap, then wrap it in clever, nice words…