**Continued from last post.
I asked if you recognised it…if you’re involved in IM (Internet marketing), then you may well guess the “dream sellers” would have sold them the basic info I gave in the last post, with some filler fluff!
Shame on them…they got easy money, yet in this scenario, the “Harley nut” would feel let down, not knowing the “how to do” part.
There is nothing they can get from it, apart from the buzz of wanting to act on it…yep, been sold the sizzle!
Then he most likely will think less of the seller, feel ripped off!
Shame…short term profits for the seller AND a bad rep.
NOT the way you want to go.
This is exactly what is going on out there.
There is hardly anything that also shows you the “how”.
Not to mention the fact the sellers of the dreams couldn’t give a toss about you, they already have your money!
In this scenario what would I have done?
Well the first thing would be to grab this for the scripts, you will need them later.
I would have given them a plan of action to add to it, one they can do or learn to do.
In this case, create or edit a video just to show you ten tips on basic Harley maintenance.
“Ten tips to maintain your Harley and save service fees!”
Something like that, told him to stick it on eBay, as a limited to X amount box set of videos, relevant auction, ie Harley Davidson must be in the title, then post in the right section.
This way it’s “fast boost cash” to carry on with the plan.
While the eBay auction is going, tell them to set up a simple blog at blogger.com, where you post pictures, write a bit about the pictures, post every other day at least once for the first few weeks, have the link to your blog on your eBay home page, have the blog called something related, like…
It’s clear what it’s about.
Should have sold the videos and have cash coming to keep on building.
Now add other videos to blog and start building your Harley network.
The blog is up, it’s simple enough for them to carry on with, post videos to it via youtube or myspace, posting a funny or viral video will help by spreading fast.
Set up a myspace page related to Harley’s.
All the while there is a link back to your blog.
The first few weeks should be interesting enough to them to keep the work effort up, if you have a passion, like this person with the Harley’s, it’s not work…it’s fun and more learning.
They should be getting a few keen hungry visitors, “fans” so to speak, “Harley fans” to be precise, a targeted market.
The next advice I would offer them is to visit Harley forums, read up on threads, see what problems and issues they talk about, you may have answers in either your head, or on a video.
Get involved in a subtle yet informative and helpful way.
Use a sig link if you are allowed pointing back to your blog.
Build relationships, you have something in common with them all.
All the plan is now is to set up “funnels” for the traffic you get and maximise it.
Next would be to set up a keyword related squidoo lens, probably the easiest site builder out there, have your blog feed linked to it, or just a normal link if feeds baffle you.
Write up a few good articles and post a few good pictures.
These should be good to keep you busy, update them often keep on reading the forums, you can resell more videos on eBay to keep cash flow coming in.
After the confidence grows and you know you will keep on keeping on…
Next would be to get a domain and hosting, domain should have related keywords, ie… Self-built-harleys.com for example.
Time to set up a site to sell you videos and other related things, ie affiliate products from Harley companies etc.
Should you know little about building a site, set it up using a template, or even using blogger or similar blogging software.
By now a month will have gone by, and you will have a few funnels of traffic set up, start getting some reasonable traffic from these as well as regular readers coming back.
You will also have started building solid relationships with “like minded people”.
THAT is taking action, that is doable, that brings results.
Not so hard really, just take it one step at a time, yet start off with what’s EASY.
Doing what you know and have passion for is EASY, setting up a blog is EASY.
Once you have started it will get easier and grow faster.