Double Rainbow
There be gold there. 😆

Rainbows, beautiful things. You can make your own, but to sell them is lame! 😆 Seems to be popular though along with unicorns!

I jest … for a change! 😆 Maybe not… 😉

How many times have you seen the hyped up crap offers you see out there, you know, “make blah blah blah in such a time doing next to nothing while sitting on a beach somewhere” style, or “this one secret will make you rich, buy my shit for blah blah, by midnight, only 100 copies” crap … yeah, lot’s, me too. 🙁

A friend just asked me a similar thing, pointing to a site selling something (and nothing if you get my drift) and saying “hype isn’t it? Can’t be true, sounds too good to be, as they say, it’s a big problem all this hype out there, that’s just shit on a screen” (good quip that, it’s a truth! 😉 ) SHIT on a SCREEN … most of the time!

The problem in my view is not that there’s just too much hype out there, the problem is also …

… that people believe it all too easy, all too often.

Obviously my friend didn’t, nor do most if not all of you.

But millions do, sadly and that is the real problem, this hype works in many cases, it must do, yet, it’s all relative.

So, who really is to blame?

The owner of the crap selling the dream?

The copywriter for all that hype?

The people who buy it?

Someone else?

So many variables and it depends on each case itself, it’s hard to apportion blame to anyone really as it’s a bit of all.

Use your own bullshit radar, trust ya guts, that’s usually right. 😉

You mark your line

Where are the lines and were they crossed? For all of us the lines are somewhat different.

For us collectively the lines are the law. End of, if it’s blatantly illegal it’s obviously wrong?!

Don’t you agree?

Me too,  and there is a small R2D2 lookalike out there exposing alot of it. Funny to see those who those have had any connections to the syndicate running to sever ties… which in any sense is ironic because it is, in reality, 80% of those in the “Internet marketing” niche… in some form or shape who have had some connection along the way, wrote a post, or maybe promoted their crap, whatever.

But I got ripped off already!

So, someone crossed your line and ripped you off, and you want to blame someone… who?

You have to take some of it, for falling for it, if it sounded too good to be true, you should know it probably is, by now. 😉 If you were truly ripped off in an illegal way… get advice! 😉

So, what should you do then?

Good question… (first thing is ignore that groups crap! Never subscribe to their crap emails either) Just stop buying hyped crap and save money for time-savers and tools!

Still up to it? Ok …

Realise a few truths first …

1, It’s a learning curve whatever happens, often a steep one too, depending on where you are, what you know, what you need to learn and know.

2, It’s never easy for anyone and there are NO magic bullets, whatever anyone says, you could buy your way into a head-start … but you then got a whole new dimension of shit to learn, deal with.

3, The key thing is it’s all TOOLS. This whole bloody net is one fat, useful tool, use tools to do something useful, teach you something that saves time,  and make sure that something is part of a plan, something comes out of it of value to you, the best tool of all is your brain! Use it well. 😉

4, There’s WORK involved, lot’s of it too … end of! 😉

No work, no rewards

There is no way you will ever have a push-button-money-flows-in system from day one, never!

The most obvious and common advice seems to always be DO something you enjoy, love, have knowledge of.

It stands to reason if you want to do something online, you are gonna have to do it for long enough to see some sort of result, so a good place to start is always something you know you won’t bore of, get frustrated with, have a lack of energy for.

Follow through until you get that result, stopping and jumping from thing to another won’t help but it IS a very common thing, we have all done it!

In any case even if it bombs worse than you thought it would, you will learn ALOT… believe me.

Too easy to change direction, and it’s only worth it when you know the results will justify the efforts better, IE you stumble on a really good niche with a gap there for you to use. They are out there but damn, they are getting hard to find …

Things change, as always

Now things will either get alot harder, or alot easier depending on where you are in relation to experience, what you do, where you do it and how.

The fact the web is full of spam means two things, one, google has no foolproof way of determing what is and is not spam, Aaron of SEObook has it all summed up well on his blog,  the explanations of content farms and whatnot, two, people will use google less if it stays as it is.

Google have some serious cleaning up to do, but just bitches about bing at the moment, shame, Aaron is one to listen too when it comes to SEO and such.

Maybe bing are onto something.

But overall, the whole thing about making money online with what you do hinges on search traffic, most of the time, because social traffic is shit, UNLESS it’s actually aimed at being virally spread… then it can be worth it.

Generally it’s the search results that get you BUYING traffic.

Basic SEO is still needed

The first thing to realise is that you are aiming to deliver what a searcher is looking for! 😉

Following googles own advice helps, but doing what THEY do is also a good idea, after all, it can’t be ok for them and not you.

Googles own basic search tips, is a pretty good start to get to grips with how people really use it, there are many search parameters, variations, yet most “search users” don’t have a clue so they don’t use them in these ways. Still, worth learning and using yourself. 😉

(Long tail keyword, that is, a search term of say four or five, six words. IE. “simple homemade English cake recipes” … 😉

Long tail does matter and maybe it will matter more in future, maybe not, more importantly I think is deciding the niche and short tail terms you aim for, so much competition out there makes it important, it’s far too easy to be hit with a massive wall of more experience and established content and competition out there.

Like… “English cakes” is gonna be a hard short tail 😉

Keep it as simple as possible. 😀

Interesting thing to do, if you really want to jump into this silly goldfish bowl of crap, is to go see a friend who has no real idea how any site makes money online, and get them to use google or bing, whatever they use and watch what they do, and how they do it. 😉

Might surprise you!

Solid pillar content will always win out

No matter what you do, write as solidly as you can and make each bit you do worth writing, and more importantly for visitors … reading. Build up on that by always giving value out, give them what they want to read and what they are more likely to share, and act on, ie buy from!

IE, using the simple English cake recipes example, you could have a blog with solid easy to follow instructions, even a video, anyone who finds it easy enough to follow will do so, they can stop searching, make your post complete, all they need to know and on the bottom of each post have a link to buy your nice recipe video ebook, which has ALL of your post and more you could add, just for the buyers.

Think they would be happy to buy? They have already seen what you deliver and how. 😉

But some say it’s not a good idea to just give great content out, you gotta get an action from it everytime, I agree to a point, but you can’t expect that…

Even if alot of people don’t buy your stuff, the thing is your GREAT content will still be worth reading in a years time… people will share it, which also leads to future sales, and all the while you rank higher and higher in the SEngines. 😉

Don’t give up

Probably the biggest thing once you get the hardest part over with, that is starting up… keeping on keeping on can be hard at times but you have to persevere, else it’s all somewhat wasted effort, usually people say “people give up one step from success” … and it’s probably true in many cases.

If you really feel worn out, or bored, or just sick of it, step away for a while, give yourself a breather, and just continue with promoting your content just to keep it rolling.

If you have solid content, it will revitalise you when you get back to it, and see what efforts you have already put in, and if it’s all working, great. 😉

Simply get back into the groove and do more, or work at ways to make better use of the content you already have, new ideas to expand on things etc.

Just giving up won’t help.  🙁

Amazingly I saw what was a great solid content blog with tons of traffic and a G PRank of 6 vanish… nothing there but an auction page to sell the domain! … wow, just wow!

Crazy, they should have sold the whole blog as it was and banked coin, rather than just stop, give up, although I don’t know the circumstances of it, it seems odd to say the least.

Branding, building to sell

Branding is what seems to be the thing now, a better idea to have a brand name or keyworded domain than to have say… a name, like mine 😆 because you can if you get fed up, just sell the whole thing as a business.

So, using the English cake example, a bad move would be janesenglishcakes .com for example. (broken so not live links!) 😛

Far better would be some sort of branding that anyone could be proud of, unless you are selling the site to a Jane! 🙂

SimpleEnglishRecipes .com for example would work better and be a much better selling point for any new owner.

A good long term idea but it’s not limiting you to long term efforts, you could work solidly for a year on that and when it’s making a “livable wage” each month, sell the whole thing for a large sum, so if it was £1000 a month, you may decide to sell for 8 grand.

Just an example, but it means you got a 8 months pay for nothing! 😉

People do this, they create a money making site as fast as possible then sell it on for a bigger lump, rinse repeat.

On the other hand you may decide to jump straight in with an established site and buy one from someone and just build upon it.

The other way is to become the expert to go to in whatever niche you are in.

Maybe you are already an expert in something? 😉

Take it seriously

The one thing we’ve all done is fail to take it seriously at some point in time, how can we expect great results if we don’t take it seriously?

If the person with the “English cake recipe” site is not professional and doesn’t take it seriously, how will any reader take them seriously? 😉

Food for thought! 😀

So, what are you going to “bake”? 🙂

Making money online needs a recipe
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57 thoughts on “Making money online needs a recipe

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  • February 15, 2011 at 11:32 am

    On the other hand you may decide to jump straight in with an established site and buy one from someone and just build upon it.

    • February 24, 2011 at 11:25 am

      Yep, that’s good to do providing you are willing to do that, put the efforts in and build it up. 😉

  • February 15, 2011 at 4:15 pm

    Nice post Rob 🙂 the recipe that you’ve shared to be successful online is absolutely on the mark. I used to work as a technical support guy in a call center, however with the help of blogging, i managed to build an online business and I can say that even though I kept my patience levels higher .. things were not turning out well. Until, I met my partner….. we divided the work and decided to focus on what we are best at and since then it’s been a beautiful story 🙂

    What I want to say here is that partnership is one more aspect that people should focus on.
    Mayank@WordPress Design´s last blog post ..WordPress Design Inspiration 6 – for Sidebar of a Blog

  • February 17, 2011 at 2:46 am

    You did it again Rob. I totally agree with the fact that starting an online business is not something you can just think about and then do nothing or put so little effort to it, like how some internet business gurus would say by telling you “how I work 2 hours a week and get $10,000?”

    That is just not right. Those who aspire for making money online must also be informed about the pros and cons and how much work they need to give to it.


    • February 19, 2011 at 9:18 pm

      You are so right ‘Fatherhood Coach’ it is still a job that requires effort and perseverance to make it pay off. The people selling it as an idea that you can get rich for no effort have either found something that completely eludes me or are selling a pipe-dream.
      Rob@Brighton Magazine´s last blog post ..Qype

    • February 24, 2011 at 11:27 am

      Aye, ya right Ward, but these people don’t want you to know the reality, the truth, all they want is you spending money on their crap. 😉

  • February 18, 2011 at 8:19 am

    Hahaha, this is definitely one of the most unique comprehensive guide to internet marketing that I’ve read so far. I have to agree with being “serious” in this business to really achieve results. With regards to recipe, I think the simplest way to describe it is to provide something useful (content), know your right targets and on how to get them, and lastly to constantly improve your system (never stop learning).

    How’s business Rob?


    • February 24, 2011 at 11:29 am

      You again?! 😛

      Hows you mate, yeah sick of seeing the crap spat out online… pathetic really. 😉

      Business is shit…. lol… as ever! getting harder too… people won’t say that!! 😉

  • February 18, 2011 at 3:57 pm

    Hey Rob long time:) I have been out of the loop and came back to see ya! I am glad I did this is a great post with so many keys to making money online.

    You are right there are so push button, high priced moneymakers out there is makes your head spin. However you make some other great points, the longtail, the not giving up, and staying focused.

    The hardest thing I have found is that when you find something that works, staying focused on it. Funny if it works and is ethical and makes you money why would you not stay focused? Oh well, I am back and missed your blogging so thanks for the great post and I will be back!
    Jenny´s last blog post ..Social Monkee – Free Backlinks To Your Site

    • February 24, 2011 at 11:30 am

      Hi jenny, long time no see, glad you are well… 🙂

      And back! 😛

  • February 19, 2011 at 7:42 am

    I remember the first time I ever heard of affiliate marketing was through an article I read on who covered a story on Jason Moffatt, the famous internet marketer. It was the classic rags to riches story, and they depicted Moffatt as a slacker type who only works roughly 4 hours a week, but is amassing close to $1 million a year. Quick and easy is how we function nowadays, and when we hear a story like that, the masses quickly make the move toward an industry that seems very lucrative at a low investment of time.

    The fairytale ends when people like myself start to do research on the nitty-gritty of affiliate marketing when you realize how much work people like Moffatt have had to put in to build their online empires. The most important things in this industry are: 1) Information 2) Decisiveness 3) Perseverance. The learning curve requires a lot of mistakes being made early on, and right now I myself am currently experiencing my first endeavor in the field, and I’m just pushing along trying to learn what I can and putting it to good use. I’m in college still, and I know that only good things will come from these experiences by the time I’m done.

    • February 24, 2011 at 11:31 am

      Jason Moffat… lmao…. oh knows, heard it all now!! 😛

  • February 25, 2011 at 4:24 pm

    4. No work, no rewards – this applies to most of the jobs, especially to making money online. Basic SEO is crucial for making money online, at least this is my opinion.

    • May 11, 2011 at 9:56 am

      SEO at it’s basic matters, yeah big time. 😉

  • March 2, 2011 at 6:55 pm

    It’s amazing how most SEO types don’t take into account actually satisfying what the user searches. My favorite is when the user searches “list of” and their keyword. Instead of actually having a list, it’s just a junky spun article. I’m glad you’re setting people up for the idea that there is work involved. The promise of a “get rich quick” causes many to ignore the fundamentals.

    • May 11, 2011 at 9:58 am

      They don’t stay up there long using tactics like that though, thankfully, I think the biggest problems in SEO were caused by google themselves. 😉

      Aaron Wall of is the one to be reading on anything SEO related… a must follow really, been reading that years. 😉

  • March 15, 2011 at 6:23 am

    Woah Rob, ya got ripped off from book / courses that sold with hyped up copywriting? No worries, I’ve kinda spent a couple hundreds on stuff (themes, contents, and some mega pack full of text to images), haven’t used any of them * yet *.

    While there ain’t any one-route-only recipe for online money generation, I just go in with the idea of providing what I’m already used to selling / have used products that I’m promoting, and things are easier to work that way.

    Hope all goes upwards and well for ya. 🙂

    Daniel @ ZAGG invisibleSHIELD´s last blog post ..Quick Guide- How to Install invisibleSHIELD™ With Your Brand New iPhone 3G

    • May 11, 2011 at 10:00 am

      Na, I didn’t get ripped off, not that daft. 😉

      Some daft friend of mine did though, not to blame him, it lies with the marketers pushing out shit with a nice cover… sad really.

  • March 19, 2011 at 8:51 am

    That’s the thing that saddens me so much; people will prey on the desperation people feel when they’re in poverty and are wondering how they can make more money just to survive. Desperation inspires a lot of really radical action, up to and including believing anything if it promises to fix the desperate situation.

    Preying on the vulnerability of others *should* be criminal in and of itself. But all we can do is try to educate what’s valid and what’s not. However, the promise of easy money will always win out over “work hard at A, B, and C.”

    Delena Silverfox´s last blog post ..epc Belfast

    • May 11, 2011 at 10:02 am

      Great comment… 🙂

      Thing is. these people are greedy and don’t care about the effects it has on the “prey” as you put it. 😉

      Easy money…. that promise is the problem, it triggers greed too. 😉

  • March 24, 2011 at 5:37 am

    Here is a recipe for making money online:

    1. Weeks of learning
    2. Years of back breaking work
    3. Many failures
    4. Time wasted testing to see what works
    5. Weeks “spying” on other bloggers
    6. Money out of your pocket with no guarantee
    7. Resisting the urge to take shortcuts

    Blah, blah, blah and blah (:

    Your post is great. Savvy marketers selling some info products have hyped this market to death.

    I have had some success and when people ask me what my “recipe” is I tell them there are 3 ingredients:

    1. Blood
    2. Sweat
    3. Tears

    If you are willing to put your hand to that plow, get back up when you are knocked down and keep a smile on your face… you will be successful.


    • May 11, 2011 at 10:03 am

      He he… that was a comment and a half! 🙂

  • March 26, 2011 at 2:00 pm

    Hi Rob,
    I’m glad to “hear” someone else ranting and raving about the garbage “push-button” software that will “have your Clickbank account over flowing with cash by this time tomorrow.” I’m so sick of seeing this stuff being pushed on to unsuspecting “newbies” and then when it doesn’t work they end up getting a bad taste in their mouth about the whole Internet Marketing thing and just give up. I’m also surprised that the guys at Clickbank allow this trash to be sold in their marketplace. Would it be illegal to start a list of known scammers and just expose these guys in front of everyone willing to see?

    Ok enough about about my ranting on that- I agree with you completely that in order to have success online you have to actually work at it just like you do any other job. Sometimes it’s not easy and many times it just gets downright frustrating but if a person just steps back for a minute and takes a breather and re-focuses then the chances of just giving up would be slimmer. I’ve had to do this several times of the course of a few years and it has really helped. Just got to keep plugging away at because it’s the consistency that will bring you to success.

    The best thing for a new person to Internet Marketing could do is find 3 to 4 people that they can trust, join their mailing list and block out all of the rest. And then like you said- “keep on keeping on”
    Thomas @ Panic Away´s last blog post ..Panic Away- My Updated Review

    • May 11, 2011 at 10:03 am

      Summed it up well there mate, you are right… 😉

  • April 19, 2011 at 2:36 pm

    After years working with the internet I am stil hoping to become an overnight success sometime soon. I know what you mean about the pain of giving up. I started my first site back in 1999, my idea was to provide useful entertaining content and monetize through advertising. I hired a great team and went to work, only to be told again and again that noone would advertise online, this internet thingy was a fad. Yes, that was only 12 years ago, but I often wonder where I’d be now if I’d kept going, instead of giving up to try something else.
    jane from faux floral arrangements´s last blog post ..Easter Basket Ideas

    • May 11, 2011 at 10:07 am

      Lol… every overnight success takes years… 😉

      I wonder, then again, everything changes so fast online, maybe hindsight itself is also wearing rose tinted glasses, so to speak, ie, had you carried on … the world may not have been as it is now, if that makes sense?

      Maybe something else would have changed your path?

      We will never know, hindsight can be a bugger like that…

  • April 21, 2011 at 5:44 am

    Nice rant Rob, I agree that the recipe to a good internet business requires good strategy and great planning. I feel that many entrepreneurs try to do too much all at once and don’t take a second to plan things out.

    • May 11, 2011 at 10:08 am

      I reckon we ALL do that, try to do everything ourselves, but then it doesn’t half teach us alot… IF you were to outsource stuff, you would at least KNOW exactly what you should get back… 😉

  • April 27, 2011 at 6:44 am

    Hi Rob,

    Thanks for sharing your thoughts. You said well that in order to succeed online it does require WORK to do and there is no push button solution that will bring you a gazillion dollars overnight.

    But I guess we all have been bitten one time or another by falling and buying these product that promise the earth from their sales copy and ended up so to say scammed. I think it is part of the process to learn that there is no push button solution.

    keep up the good work 🙂

    • May 11, 2011 at 10:09 am

      Yeah, I wouldn’t doubt we have all been bitten once or twice, in different ways.

      The simple truth is, we can only come to our OWN truth! 😉

  • May 2, 2011 at 10:18 am

    There are many reasons why people desire to make money online; for extra income, to making a living from home, or even as a profitable hobby. Whatever the reason making money online is like a recipe
    Making money online consists of the following ingredients:
    *1 cup of Money making options
    *1 cup of Niche market formula
    *1 cup of Customer magnet
    *1 cup of Direct marketing
    *2 cups of Traffic 1 cup of Tracking & monitoring

    • May 11, 2011 at 10:10 am

      Mix well, get that elbow working… serve. 🙂

  • May 3, 2011 at 10:15 pm

    You know, I read a lot of accounts about how blogging could be a way to quit the day job and support the family in reasonable comfort. And I did seriously consider it; I mean, if you have small kids growing up fast, it tends to be saddening how the daily commute lets me get home just when they are winding down for bed. But, despite buying expensive how-to kits, I guess that blogging is just not the way for me to earn a semi-retired status. One attribute that Rob forgot to include was PASSION… While I am involved in an online business, blogging is something you need to really care about. I do write, but so far, I haven’t found a particular niche that I would care to blog about on a basis consistent enough to earn money. Hopefully, in the future, inspiration would strike, but until that day comes, I realize that I would just be replacing my job with a drudgery.

    • May 11, 2011 at 10:12 am

      Can’t do much without some kind of passion firing you along, I agree. 😉

      It can be the way, depends HOW you go about it… 😉

  • May 11, 2011 at 4:11 pm

    Nice post Rob. People always seem to want a shortcut whether in business or life. I have noticed that a lot of software companies out there try to use this ploy to sell their software. Buy this software and you can be in the Bahamas and it will take care of everything for you. I have to admit that I believed this kind of hype at one time until I tried out some of this software and got zero results. I agree with you that you need to plan things out and develop your own strategy and not depend too much on one thing. There is no tradeoff for good old hard work.

  • May 13, 2011 at 4:29 pm

    I think you said it best “NO magic bullets”. I think all newbies fall for these ridiculous guru claims. My personal recommendation would be to learn by experimentation and copying others. That’s how I learned SEO. And oh yeah, so reading all those stupid “make 10000$ per day” ebooks.
    Nathalie´s last blog post ..Eczema herpeticum- is it possible to eliminate it

    • August 2, 2011 at 5:25 am

      Did the books work? 😛

  • May 16, 2011 at 6:00 pm

    Whenever I click on a link taking me to a website that’s supposedly going to teach me how to make lots of money, I always make it a point to leave immediately when I see pictures of one or all of the following:
    1. a stack of cash
    2. a yacht
    3. a mansion with a flashy car parked outside of it.
    Sonny@Kids’ Craft Blogs´s last blog post ..Design a Fathers Day Card in Adobe Photoshop

    • August 2, 2011 at 5:26 am

      That about sums it up….

  • May 24, 2011 at 9:44 pm

    Great post, it is truly amazing that the can be so many sites just selling the same crap. People want to be rich and quit their job, and here comes a guy/girl that promisses that they can make thousands of dollars in a few days. With a big photo of a adsense or clickbank check, and they fall for it. Probably the same kind of people who likes lottery.

    • August 2, 2011 at 5:27 am

      Yep, the same sites selling the same crap… what sites really do well? Those that are unique .. 😉

  • June 3, 2011 at 5:06 pm

    I’m guilty of falling for catch headlines. Just look at a majority of the WSOs at the warriorforum and you’ll find huge promises but never deliver.

    “Make $100K in 30 days or less”….”buy it now for only $7″… I fall for this everytime! 🙂

    I find that only when I focus on putting in the work, staying focused, do I actually reap an rewards.
    Laney´s last blog post ..Solid Communication is Central to a Healthy Relationship

    • August 2, 2011 at 5:27 am

      Warrior forum is crap…. 😉

  • June 16, 2011 at 8:42 pm

    Interesting post Rob. I know there are no magic bullets but it’s sooo tempting to buy these online courses that promises good results. They are so good at selling them. Unfortunately I’ve been scammed a couple of times so I’ve stopped looking for shortcuts and I’m working hard. I’m trying to learn some facebook marketing and improve my SEO skills for my small company. Great article by the way!
    Annie@house selling blog´s last blog post ..Quick Home Sale

    • August 2, 2011 at 5:28 am

      The only shortcut is hard work. 😉

  • June 22, 2011 at 5:56 am

    The way I see it the buyer of MMO stuff needs to take more than just a passing responsibility for buying junk. In fact as with everything in life, it takes time, effort and a lot of diligent searching before you hit on a system that actually works.

    And I think part of the game is to be exposed to enough useless products. How does one KNOW it is useless unless one tries it? This in itself is part of the education. And as one becomes more and more intelligent in separating the absolute junk from the seemingly plausible, sooner or later one is bound to find something that actually works. Might happen with the 10th product or the 40th.
    Amanda Gordon@Vacuum Cleaners´s last blog post ..Important Features Of Wet Dry Vacuum Cleaners

    • August 2, 2011 at 5:29 am

      Yep, you are right there, the problem is too many first time lookers fall for it to easy… sadly we are all new at one point… 😉

  • June 30, 2011 at 9:43 pm

    When I started internet marketing I got over a lot of sites with magic formulas that guaranteed 1000s$ a month. They were very convincing (or it was me too naive and wanting to believe it’s very easy). I spent a lot of money on junk books with interesting methods which didn’t really work out.

    I learned it the hard way, but the only secret is to learn SEO and work a lot to make quality content that people really need. That’s my “top secret”.
    John´s last blog post ..Secret mix and match steak recipe

    • August 2, 2011 at 5:30 am

      I do think it’s a bit of a mix, so yep, a little naive too… 😉

      You may have learned the hard way, but it was also the best way….

  • July 11, 2011 at 2:28 pm

    Hey Rob,

    Long time no post. What’s happening?


    • August 2, 2011 at 5:31 am

      Hey mate, well, life is what’s happening… 😉

      I realised there is more to life than writing these bloody post… 😀
      Hows you, hoping you are having a good time with ya lad mate, hope to see you soon sometime. 😉


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