Rainbows, beautiful things. You can make your own, but to sell them is lame! Seems to be popular though along with unicorns!
I jest … for a change! Maybe not…
How many times have you seen the hyped up crap offers you see out there, you know, “make blah blah blah in such a time doing next to nothing while sitting on a beach somewhere” style, or “this one secret will make you rich, buy my shit for blah blah, by midnight, only 100 copies” crap … yeah, lot’s, me too.
A friend just asked me a similar thing, pointing to a site selling something (and nothing if you get my drift) and saying “hype isn’t it? Can’t be true, sounds too good to be, as they say, it’s a big problem all this hype out there, that’s just shit on a screen” (good quip that, it’s a truth! ) SHIT on a SCREEN … most of the time!
The problem in my view is not that there’s just too much hype out there, the problem is also …
… that people believe it all too easy, all too often.
Obviously my friend didn’t, nor do most if not all of you.
But millions do, sadly and that is the real problem, this hype works in many cases, it must do, yet, it’s all relative.
So, who really is to blame?
The owner of the crap selling the dream?
The copywriter for all that hype?
The people who buy it?
So many variables and it depends on each case itself, it’s hard to apportion blame to anyone really as it’s a bit of all.
Use your own bullshit radar, trust ya guts, that’s usually right.
You mark your line
Where are the lines and were they crossed? For all of us the lines are somewhat different.
For us collectively the lines are the law. End of, if it’s blatantly illegal it’s obviously wrong?!
Don’t you agree?
Me too, and there is a small R2D2 lookalike out there exposing alot of it. Funny to see those who those have had any connections to the syndicate running to sever ties… which in any sense is ironic because it is, in reality, 80% of those in the “Internet marketing” niche… in some form or shape who have had some connection along the way, wrote a post, or maybe promoted their crap, whatever.
But I got ripped off already!
So, someone crossed your line and ripped you off, and you want to blame someone… who?
You have to take some of it, for falling for it, if it sounded too good to be true, you should know it probably is, by now. If you were truly ripped off in an illegal way… get advice!
So, what should you do then?
Good question… (first thing is ignore that groups crap! Never subscribe to their crap emails either) Just stop buying hyped crap and save money for time-savers and tools!
Still up to it? Ok …
Realise a few truths first …
1, It’s a learning curve whatever happens, often a steep one too, depending on where you are, what you know, what you need to learn and know.
2, It’s never easy for anyone and there are NO magic bullets, whatever anyone says, you could buy your way into a head-start … but you then got a whole new dimension of shit to learn, deal with.
3, The key thing is it’s all TOOLS. This whole bloody net is one fat, useful tool, use tools to do something useful, teach you something that saves time, and make sure that something is part of a plan, something comes out of it of value to you, the best tool of all is your brain! Use it well.
4, There’s WORK involved, lot’s of it too … end of!
No work, no rewards
There is no way you will ever have a push-button-money-flows-in system from day one, never!
The most obvious and common advice seems to always be DO something you enjoy, love, have knowledge of.
It stands to reason if you want to do something online, you are gonna have to do it for long enough to see some sort of result, so a good place to start is always something you know you won’t bore of, get frustrated with, have a lack of energy for.
Follow through until you get that result, stopping and jumping from thing to another won’t help but it IS a very common thing, we have all done it!
In any case even if it bombs worse than you thought it would, you will learn ALOT… believe me.
Too easy to change direction, and it’s only worth it when you know the results will justify the efforts better, IE you stumble on a really good niche with a gap there for you to use. They are out there but damn, they are getting hard to find …
Things change, as always
Now things will either get alot harder, or alot easier depending on where you are in relation to experience, what you do, where you do it and how.
The fact the web is full of spam means two things, one, google has no foolproof way of determing what is and is not spam, Aaron of SEObook has it all summed up well on his blog, the explanations of content farms and whatnot, two, people will use google less if it stays as it is.
Google have some serious cleaning up to do, but just bitches about bing at the moment, shame, Aaron is one to listen too when it comes to SEO and such.
Maybe bing are onto something.
But overall, the whole thing about making money online with what you do hinges on search traffic, most of the time, because social traffic is shit, UNLESS it’s actually aimed at being virally spread… then it can be worth it.
Generally it’s the search results that get you BUYING traffic.
Basic SEO is still needed
The first thing to realise is that you are aiming to deliver what a searcher is looking for!
Following googles own advice helps, but doing what THEY do is also a good idea, after all, it can’t be ok for them and not you.
Googles own basic search tips, is a pretty good start to get to grips with how people really use it, there are many search parameters, variations, yet most “search users” don’t have a clue so they don’t use them in these ways. Still, worth learning and using yourself.
(Long tail keyword, that is, a search term of say four or five, six words. IE. “simple homemade English cake recipes” …
Long tail does matter and maybe it will matter more in future, maybe not, more importantly I think is deciding the niche and short tail terms you aim for, so much competition out there makes it important, it’s far too easy to be hit with a massive wall of more experience and established content and competition out there.
Like… “English cakes” is gonna be a hard short tail
Keep it as simple as possible.
Interesting thing to do, if you really want to jump into this silly goldfish bowl of crap, is to go see a friend who has no real idea how any site makes money online, and get them to use google or bing, whatever they use and watch what they do, and how they do it.
Might surprise you!
Solid pillar content will always win out
No matter what you do, write as solidly as you can and make each bit you do worth writing, and more importantly for visitors … reading. Build up on that by always giving value out, give them what they want to read and what they are more likely to share, and act on, ie buy from!
IE, using the simple English cake recipes example, you could have a blog with solid easy to follow instructions, even a video, anyone who finds it easy enough to follow will do so, they can stop searching, make your post complete, all they need to know and on the bottom of each post have a link to buy your nice recipe video ebook, which has ALL of your post and more you could add, just for the buyers.
Think they would be happy to buy? They have already seen what you deliver and how.
But some say it’s not a good idea to just give great content out, you gotta get an action from it everytime, I agree to a point, but you can’t expect that…
Even if alot of people don’t buy your stuff, the thing is your GREAT content will still be worth reading in a years time… people will share it, which also leads to future sales, and all the while you rank higher and higher in the SEngines.
Don’t give up
Probably the biggest thing once you get the hardest part over with, that is starting up… keeping on keeping on can be hard at times but you have to persevere, else it’s all somewhat wasted effort, usually people say “people give up one step from success” … and it’s probably true in many cases.
If you really feel worn out, or bored, or just sick of it, step away for a while, give yourself a breather, and just continue with promoting your content just to keep it rolling.
If you have solid content, it will revitalise you when you get back to it, and see what efforts you have already put in, and if it’s all working, great.
Simply get back into the groove and do more, or work at ways to make better use of the content you already have, new ideas to expand on things etc.
Just giving up won’t help. :(
Amazingly I saw what was a great solid content blog with tons of traffic and a G PRank of 6 vanish… nothing there but an auction page to sell the domain! … wow, just wow!
Crazy, they should have sold the whole blog as it was and banked coin, rather than just stop, give up, although I don’t know the circumstances of it, it seems odd to say the least.
Branding, building to sell
Branding is what seems to be the thing now, a better idea to have a brand name or keyworded domain than to have say… a name, like mine because you can if you get fed up, just sell the whole thing as a business.
So, using the English cake example, a bad move would be janesenglishcakes .com for example. (broken so not live links!)
Far better would be some sort of branding that anyone could be proud of, unless you are selling the site to a Jane!
SimpleEnglishRecipes .com for example would work better and be a much better selling point for any new owner.
A good long term idea but it’s not limiting you to long term efforts, you could work solidly for a year on that and when it’s making a “livable wage” each month, sell the whole thing for a large sum, so if it was £1000 a month, you may decide to sell for 8 grand.
Just an example, but it means you got a 8 months pay for nothing!
People do this, they create a money making site as fast as possible then sell it on for a bigger lump, rinse repeat.
On the other hand you may decide to jump straight in with an established site and buy one from someone and just build upon it.
The other way is to become the expert to go to in whatever niche you are in.
Maybe you are already an expert in something?
Take it seriously
The one thing we’ve all done is fail to take it seriously at some point in time, how can we expect great results if we don’t take it seriously?
If the person with the “English cake recipe” site is not professional and doesn’t take it seriously, how will any reader take them seriously?
Food for thought!
So, what are you going to “bake”?