May day already….

First of May already? Going fast this year is it not?
So how’s today for you? Is it much like the first day was?

Hope not!

Interestingly someone emailed me a few days ago after contacting me via twitter wanting help and with an interesting rant/opinion and lesson all rolled into one.

He is, in his own admission, one of those I spoke of earlier, a new-newbie and more or less did what I said, having a struggle offline with insecurity of work and “feeling the pinch”, he came online actually wanting to make money online and as easily and as fast as possible. (Unlikely in most cases if at all)

The perfect “fish” for the “guru(s)” slick salesletter(s) full of “bait” really.

So anyway, he bought this ebook, he ranted about how “the stuff in there made little sense to me and I would “do” the things if I… knew how”.

Therein lies a very big problem with all these “making money online” products.

They don’t care that you don’t know how to (actually) do it, just that you bought the product “telling you how to do it.”

A bit like a car manual…the writers are not “concerned” whether you can ACTUALLY use a spanner to do the job, or not, just that you buy the manual telling you how to do the job. (IF you know a spanner! YOU succeed, if not?)

THAT should be the very thing you question when you consider whatever you are looking to “buy” online relating to “making online onine”.

Not to ask that, “would it work” but “can I actually do it”?
If the salesletter doesn’t give you enough information to ask that basic question, skip it!

Seriously, you are not “missing out” if you don’t get it, no matter what “they” want you to believe, because you CAN’T do it anyway.
The basic clues should be there right on the salespage if you can stay out of the hypnoticness of the writing.

As Ian said, “the stuff was all jargon like joomla, mambo, adwords, ning and PCC, CPC, FTP, pinging, whatever they all are?”

Sometimes I think the salesletter writers don’t realise they do it, or that they do it intentionally. OR it’s both!

For example…

A book sharing some blueprint you will need to use wordpress (blogging platform) with but not actually saying “blogging” could confuse you if you didn’t know what wordpress was or was used for therefor had no idea how to use it.

They presume you know what wordpress is, or intentionally let you be confused.

They just want you to get your money out and spend it with them. Simple.

As Ian said in another point… “I feel tricked” to which I asked him “would you buy from them again? And his reply?


So the salesletter succeeded in what it set out for, getting the sale, but as these gurus harp on about “building the relationship in order to make more money over time” so often, and it is the thing they all say, you would then wonder why it seems to be ignored in reality with them.

I mean yes, they got the sale… the first AND last! So much for “building the relationship.”

It’s numbers to these guys, they don’t give a rats arse about the relationship with the buyers so long as they get more new suckers, buyers.

Ian went on… “I wouldn’t even know where to start with this as I don’t understand 3/4’s of it let alone what to do with it to make money!”

Understandable, been there, done it. ;o)

And then he asked… “so where should I really start?”

My answer to that would be… from wherever you are now, meaning building on whatever skills, expertise, knowledge you have right now that you can leverage in some way by delivering it to the right eyeballs.

Sounds simple, it is, yet it’s not “easy”.

The problem is it would take way more than a blog post, or an ebook, or a membership site, whatever, to explain all of it as there are far to many gaps to fill with everyone, as everyone has a different skillset, knowledge base etc so it’s impossible to get it right for everyone.

No two people are in the same place.

This is why there will never be the “perfect” product online.

It’s a huge multiple dimensional multimedia situation. We all fit in it differently, interact with it differently, learn from it differently.

All these ebooks, blog posts, websites, social sites, etc are just pieces of this overall multidimensional jigsaw.

So, you should be asking, “what fits my skillset, knowledge base? Or “where can I fit that into this “Internet” thingymigig”?

Then apply the actions to learn what you need to learn so you can apply the actions needed to get to where you need to be.

Put simply, there is NO get rich scheme, or fast easy way that anyone can just jump onto and do. You will NOT find it so why waste time trying?

Learn what you need to learn, not what others make you think you need to learn.

That is simply ignore the slick sales letters, find what you can do or apply, then learn what you need to learn to actually apply it.

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