Been some interesting posts going up recently, inevitable they would spring up as SEO is always written about, SEO never being a static entity and with the recent google PR update it mattered to most bloggers, Kristi wrote a great post relating to the google PR update on internal pages and top content, what it mean if anything, and it’s worth a read.
It wasn’t all plain sailing, even some got a PR decrease, a smackdown that was probably a short shit feeling, been there, as I wrote in comments on that post, I went up from 3 to a 4 again, after dropping last year from 4 to a 3, I was more bothered whether the move to WP had another negative impact more than anything, if I has stayed a 3, fine… you know. 😉
Went up, bonus. 😀
Though what does it mean for me if anything?
In the grand scheme of things not alot, here’s why…
SEO is important but it’s also a game
Who makes the rules… Google.
SEO… if you didn’t know by now is Search Engine Optimisation… or in short, “gaming it” 😛
As with anything like this, there are lines, lines that shouldn’t be crossed, their lines, your lines, readers lines, buyers lines… you know, they are there and they matter, which ones you gonna abide by, cross, abuse, avoid thinking about?
Which ones count?
Had your thought about it that way?
I know my lines, I also know that while SEO has it’s place and we need to know something of it, it’s also something we will never ever be right on top of, so why over-do it, or try past what we know works for us.
PR means jack shit really, if you are in this game to make money online, PR ain’t gonna make a bit of difference, unsure, ask that bloke who writes that linked blog, check his PR. Aye, are you gonna tell him or shall I? 😀
For me PR is more an ego driven thing, people like to have it higher cos they think it matters for others, yet advertisers take it to matter, odd, but since google still has it it must mean something somewhere, for us it’s just knowing what it is and it isn’t likely to happen, so forget about it!
The basics of SEO are still the basics of SEO
Search engines will always have to change the way they do things to stay one step ahead of the web, fair enough, I ain’t really competing with a machine, I want it to work for me, woah… flashbacks of seeing “Robots will rule” in graffiti as a kid! 😉 I am competing with millions of other bloggers… that’s the reality.
The absolute basics will work forever and in reality doing all of the basics to the maximum optimism should be all you need to do… in an ideal world.
Yet, to a point that is all you should worry about, more important has to be the fact you should write for people not machines, it plays out in the end anyway, but always people first, machines second.
The SEO basics as I think they are would be…
- Write quality content that the searchers (people) will want, relevant (by keywords) to it in a way that the SE’s (machines) want, while also quality enough that the people want to share it, which also gives it more weight in the SE’s (machines)
- Get backlinks to the content from as many and as relevant sources as you can (people), anchored with good keywords that are relevant for the SE”s (machines).
- Be consistent in what you do, adding quality content (people), build links (machines), keeping it as natural as possible, by this I mean, it is consistent, not abused, like getting 1000 links in one day from 500 crap sites would be unnatural. 😉
- Rinse repeat to build traffic, reward the sources of traffic and build relationships with them (people), linking, commenting, etc, and also use deep linking to older post in new post (people) , spread them about to get them noticed again. (machines)
Really what more do we need to do than that lot?
Create your own rules and stick to your lines
Malcolm McLaren died just recently sadly, the godfather of punk, and what memories, being a 70’s kid, yet do you think he went by the rules of others, he and his bands had their own rules, lines they wouldn’t cross… look where that got them. 😉
Google and other sites don’t always stick to their own rules, big sites never will, all cosy together controlling it all… and we let them.
Time to take back the blog I think, decide what matters and stick to that not having the power of control in the hands of a machine, an entity that is google, the move from blogger to WPress has taught me a lot about the way google sets things up to favour them over anyone else.
While SE traffic is good, it’s not the be all and end all for most of us, social media (people) has it’s own benefits and downfalls when it comes to traffic, but that is good for the SE’s (machines) too, they have to start taking it into account within their own ranking and whatever.
Just write for your people, write for you, write to be read, because it’s never exclusive to the people, machines get there too.
Sod googles rules, follow your own and do what works for you. Full stop.
What do you think? Please do comment, share the post, link to it… 😀