One in a million, literally!
If you are this blogging / website game then you are one among millions ~ like pebbles on a beach ~ millions of whom also with the same aim as you, to get somewhere and make it work, make money, grow your reach and readership, get noticed in other ways (book deals spring to mind!) so no matter what it is you aim for, it’s your platform, the springboard and nothing more.
But like the pebbles on the beach we are all connected, it only takes one person to make the difference, depending on who it is. 😉
Not easy all this and it’s only going to get harder…although with some luck the search engines will weed out the crap better as we go along and faster too, yet they are never going to be as smart as you, the person and that matters, it can help I think if we think about it and use that knowledge right.
People, not machines!
This I think is why social traffic can’t really be ignored, whatever happens with social traffic has to be noticed by the SE’s. Granted SE traffic is key to it all but they feed off each other, one can’t exist without the other anymore.
Look at the latest traffic growth curve of facebook compared to google… 😉
No matter how you look at it, it’s the people and not machines that count.
Therefore it pays to write for people first, machines second.
It’s good to rank for keywords machines look out for when it comes to getting your site to make money online yet it’s still the people who pay you, not the machine, the machine only helps drive more people to you.
Traffic is not key, what you get that traffic doing is key!
If you are selling crap, increasing your conversion means the traffic can stay the same and your profits go up, that is what you should be always working on, then any traffic increase you do create means bigger profits, like create more articles and include an anchored backlink in each, a few of these mean more traffic and better ranking, leading to even more traffic too.
Win bloody win! 😀
Numbers, yep it is a numbers game, anyone who says different is doing a disservice for saying so.
The only numbers that matter are your own, yeah by all means listen to what others may say which you could learn from but don’t take them for gospel, test it yourself and see what it does to your numbers, then take that as gospel.
No-one else knows what your numbers are, what you can improve, drop, whatever, only you regardless of what ebooks, blogs, websites tell you, the only real way to know is to test it for yourself.
Lonely road that is!
Social traffic doesn’t have to mean YOU being social
It’s all good and well being on twitter, facebook etc and being sucked in socially but that also takes up your time and also it’s not likely you have enough influence to make it really worth that time spent.
If social traffic is to really pay, in whatever form, it needs to be spread by the right people, the influencers in whatever niche you target, you need those who do have the reach, one of the things to consider is to some how some way capitalise on that, maybe give them something worth sharing, whether it’s amazing free content as such on your blog, a free product they can do something with, or even make them a decent offer of some sort.
The point is make it so there is something in it for them, and those they share it with. 😀
The more this gets shared the better the SE’s will take note, they can’t ignore the social influence can they?
Indeed, there is a reason google has started personalising search and included social your social graph into that.
Use what social traffic can teach you in order to improve your SE traffic, think about it this way, what words people react to are going to be something different to what machines do, naunces of language are not something machines deal with quite like you do. 😉
Find the new keywords and unusual terms people give you.
You could find some interesting long tail keywords utilising this info, long tail keywords are simply longer search terms, IE instead of typing in “cakes” they may type in “old English cakes” which narrows the search to a more specific target and it’s what they actually want to see the results for, so, that is a basic example but hopefully understandable?
As we know from google own words, most searches are new search terms, which means you know when any long tail keyword with be a hit.
This will help your ranking in the SE’s eh? 😉
By now you should know they feed each other in many ways and if possible should be utilised in whatever form benefits you.
You may find its useless, maybe it is, but how will you know unless you test it?
Granted if you just have an adsense site it may hurt you in some ways, lowering your ad value for one, the click through (CTR) rate for another.
Do what works for you and only that.
That is the bottom line, as long as it’s ethical, legal, do whatever works well for you and test anything and everything you think may work, don’t let others say or tell you what will, will not work, only you can know by doing.
Some ideas to think about. 🙂
Please share this, and / or thoughts in comments…